Mark McGrath, Web Consultant

Mark McGrath is a Web Consultant and Director of Social Change Media with over 22 years experience in designing, implementing and evaluating web solutions for public sector and not-for-profit organisations.

Mark has managed hundreds of web projects, big and small, simple and complex.

Mark's areas of expertise include:

  • Website strategy and policy development
  • Content strategy development
  • User needs analysis
  • Website specifications authoring
  • Website usability testing
  • Website project management
  • Writing for the web training
  • Website management and content publishing training
  • Search engine optimisation
  • Website evaluation and competitor analysis
  • Online campaigns

Some of the organisations Mark has consulted for include:

  • Department of Education NSW
  • State Emergency Service NSW
  • Landcom
  • Human Rights & Equal Opportunity Commission
  • NSW Mental Health Commission
  • National Parks & Wildlife Service NSW
  • Queensland Mental Health Commission
  • Blue Mountains City Council
  • Leichhardt Council
  • Australian Council of Trade Unions
  • NSW Teachers Federation
  • NSW Nurses and Midwives' Association
  • Unions NSW

Mark was one of the early pioneers of online campaigning in Australia, developing many online campaign solutions for unions and other non-profit organisations from 2000 onwards.

As an experienced social marketing consultant, Mark also brings a lot of added value to projects, in the crafting and marketing of content, particularly for websites that have a campaign or behaviour change focus.

Mark has also guest lectured at several universities and presented at national and international conferences on the issues of online campaigning and best-practice web development. He has a degree in Digital Media & Communications from the University of New South Wales.

More detail?

You can view Mark's detailed work history at:

Last updated: 5 November 2021