Mark McGrath, Principal Consultant

Mark McGrath is a Principal Consultant and Director of Social Change Media with over 20 years experience in designing, implementing and evaluating web solutions for public sector and not-for-profit organisations.

Mark's areas of expertise includes:

  • developing web strategies
  • identifying user needs and developing website specifications
  • website usability testing
  • managing website development projects
  • writing for the web
  • training staff on website management and content publishing
  • search engine optimisation
  • content marketing strategies
  • evaluating website usability and performance
  • online marketing and campaign solutions
  • campaign materials production

Mark was one of the early pioneers of online campaigning in Australia, developing many online campaign solutions for unions and other non-profit organisations from 2000 onwards.

As an experienced social marketing consultant, Mark also brings a lot of added value to projects, in the crafting and marketing of content, particularly for websites that have a campaign or behaviour change focus.

Mark has also guest lectured at several universities and presented at national and international conferences on the issues of online campaigning and best-practice web development. He has a degree in Digital Media & Communications from the University of New South Wales.

More detail?

You can view Mark's detailed work history at:

Last updated: 27 February 2019