Websites need to look beautiful but also be usable. Together these two attributes make a website design genuinely attractive.
Users will be attracted to use your website because it not only looks inviting, but also because it is easy to use. If it's not both of these things then it's more likely your users will choose to go elsewhere.
To achieve this is not easy.
A good designer can usually come up with something that looks good, but may not fully grasp the client's priorities or understand how to make something usable rather than just beautiful.
To achieve a genuinely attractive design you need to be able to find the sweet spot where beauty intersects with usability.
A good solution architect may come up with some highly usable web services but through poor project management or lack of vision, may not be able to pull off a good-looking design that enhances the presentation of these services.
To achieve a genuinely attractive design you need to be able to find the sweet spot where beauty intersects with usability. To do this requires a team with experience and talent. Experience that gives you the know-how to develop usable solutions and talent to produce beautiful designs.
Social Change Media has this combination of experience and talent to produce attractive designs.
If you would like to find out how we can make your next website genuinely attractive to your users then please contact us.