Writing for the web workshop

Writing for the web

Social Change Media offers a one-day Writing for the web workshop. This workshop will enable you to produce easy to read web content.

People read website content differently from print. They scan instead of read. So you need to write for the web in a way that supports this behaviour. You can read more about this in our blog post, How to write for the web).

What the workshop covers

Our Writing for the web workshop teaches you how to write easy to read copy for your website. Presented by SCM Consultant Mark McGrath, the workshop covers:

  • Why you need to write differently for the web
  • Importance of writing for the web
  • 9 ways to make your text scannable
  • Writing for your audience
  • Producing search engine friendly content
  • Testing, refining and refreshing your text
  • How good web writing improves usability
  • Good examples of writing for the web
  • Online tools
  • Further learning

This is a hands-on workshop where we apply best-practice techniques to improve your web content. 

This is a hands-on workshop where we apply best-practice techniques to improve your web content. Our Writing for the web workshop includes a 52-page workbook that you will be able to use after the workshop.

Customised workshops

We also offer customised workshops that focus on a particular area of writing for the web including:

  • e-Newsletters
  • intranets
  • campaigns
  • social media

Costs

The following are our standard costs for the Writing for the web workshop.

These costs exclude any venue hire and travel expenses. Discounts are available for small, non-profit organisations.

Full day workshop (up to 6 participants): $3,600.00 ex-GST
Half-day workshop (up to 6 participants): $1,800.00 ex-GST

Recent work

We have recently delivered Writing for the web workshops for the following clients:

  • Blue Mountains City Council

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Request a quote

You can request a quote for our Writing for the web workshop.

Last updated: 12 November 2017