Blog

Welcome to Social Change Media's blog. The aim of this blog is to cover and discuss issues of interest to web managers operating in the non-profit and government sectors.

Each month we'll be publishing an article and looking forward to discussing it with you. 

Useful competitor analysis requires a web expert not a robot

A web robot cannot deliver useful competitor analysis. This requires the analysis of an expert with knowledge on best web practice. more >

Making the jump from business goals to sitemap

Translating your business goals and organisational chart to into a sitemap is unlikely to satisfy your users. The best approach is to discover your user needs with research, then select the content that matches both your organisational and user needs. more >
How to write for the web

How to write for the web

People read website content differently from print. They scan instead of read. So you need to write for the web in a way that supports this behaviour. more >
I've just been handed a web project - where do I start ? (Pt. 2)

I've just been handed a web project - where do I start ? (Pt. 2)

The quality of a client's participation in a website development project will significantly determine the quality of the finished product. This article provides a how-to for clients to get the most out of their web project. more >
I've just been handed a web project - where do I start? (Pt. 1)

I've just been handed a web project - where do I start? (Pt. 1)

Clients can sometimes feel challenged on how to manage a web project. This article, the first of two in a series, provides a guide to web managers on how to develop a project brief for a web development project. more >
Paperless meetings - which solution?

Paperless meetings - which solution?

Most organisations nowadays, even those still using paper, find it easy to recognise the potential efficiency gains of using online technology for business meetings. But determining the best paperless solution is a lot harder. more >
How to convince your boss to invest in your website

How to convince your boss to invest in your website

Many clients face difficulty in convincing their managers on the need to invest in web development. This article provides a good guide on how to make the case for web investment. more >
Top 10 mistakes web clients make

Top 10 mistakes web clients make

Drawn from managing over 100 projects over 16 years. If you don't spend the time and money now implementing best-practice, it will cost you more later. more >
Content marketing: what is it and how do you do it?

Content marketing: what is it and how do you do it?

There's been a bit of buzz around content marketing in recent times. So I thought it would be worthwhile unpacking the concept and exploring what it is and how to do it. more >
Does which CMS you use matter?

Does which CMS you use matter?

Does which CMS you use matter? Which type will best meet your future needs? These questions are answered in the following article. more >
Is SEO digital snake oil?

Is SEO digital snake oil?

Is Search Engine Optimisation digital snake oil? Well yes...and no. more >