Intelligent approach

Intelligent approach

When we take on a project, we simply don't ask you what you would like and then deliver that. We dig deeper and try to discover what will make your project successful so we can then develop solutions around those discoveries.

So what does this actually mean? It means:

  • Finding out what your users need and prefer for a satisfying online experience with your organisation. We do this by assessing any pre-existing research, conducting our own requirements workshops and surveys with your users.
  • Creating paper-based solutions in collaboration with you, that address these needs.
  • Developing these solutions into web content and services in the development stage of the project.
  • Usability testing the content and services with your users to identify and resolve any issues they may have.
  • Deploying the website, monitoring its performance and putting in place a satisfaction survey (like this survey), so we can collect meaningful analytical data that can be used in any future development.

Web development textbooks usually call this a user-centred design approach. But we prefer to call it an intelligent approach because it's evidence-based and frames your solution development on what will ultimately determine the success of your online project; how well you satisfy what your users needs.

Our intelligent approach maximises the prospects of web success and mitigates the risk of web failure.

An unintelligent approach will cost you more (later)

An unintelligent approach would be to either guess these needs, or worse still, ignore these needs and develop your web solutions around your own needs without testing it with your users.

Sadly, many organisations adopt this unintelligent approach based on the mistaken belief that it will save them money. Actually, it will cost them more money in the long run through decreased audience share and satisfaction, which in turn will translate into less exposure, fewer transactions and more damage to their brand.

Maximising success

Our intelligent approach maximises the prospects of web success and mitigates the risk of web failure. 

The combination of our sector understanding, technical expertise and powerful products means that we can deliver smart solutions for your new website.

To find out how we can help you apply this approach in your next web project please contact us.

Last updated: 12 March 2020